Looking for Website Building SW Recommendations?

Criteria:
1. Easy to use/learn (drag and drop based vs. advanced HTML coding)
2. Options to customize vs. use pre-canned templates.
3. Standalone windows based SW vs cloud based
4. Ability to publish (FTP) to your own hosting site vs. theirs. (ie no monthly subscription fees)
5. Basic ecommerce (Buy it Now hyperlink buttons are OK, no need for secure shopping carts.)

Any suggestions?? Was using old Serif WebPlus but product has been discontinued.
TIA

June 4th, 2017 by